This Indian company is promising a $7 Android smartphone


How does one sell a new smartphone brand in the world’s fastest growing market that already has more than 65 established players?

If we go by what has been happening in India in the recent months, cheap marketing gimmicks is the answer you are looking for.

India is the world’s second largest smartphone market. Over 65 brands compete against each other to grab a share of over 25 million smartphones that are shipped every quarter. Given the market size and future potential, it seems like a lucrative business model to launch a new smartphone brand, selling those phones are a different matter altogether, considering established brands like Samsung, Micromax, Xiaomi and others already sell smartphones priced under $100.  Read more…

More about Smartphone, India, Tech, Mobile, and Marketing

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LG unveils 'world's largest' ultrawide monitor


A few years ago, LG figured out that wide-aspect 16:9 monitors just don’t cut it for a modern power user’s needs. The company then started churning out ultrawide 21:9 monitors that offer a ton of horizontal screen real estate, reducing the need for a second monitor. 

Later this week at the IFA tech trade show in Berlin, the company will show off its new lineup of ultrawide monitors, which includes what it claims is the “world’s largest” such device, a 38-inch behemoth with a 3,840 x 1,600-pixel resolution.

The 38UC99, as it’s called, is a curved IPS monitor with built-in 10W Bluetooth-compatible speakers. LG says it has a color gamut that covers 99 percent of the sRGB color space. It also has an ultra-thin bezel and a USB Type-C port that you can use to transmit data or charge another device.  Read more…

More about 4k, Curved, Ultrawide, Monitor, and Lg

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Apple might finally refresh its MacBook lineup, and in a big way


If you’re looking to buy a new MacBook, iMac or a Mac Pro computer, we feel for you. 

Apple hasn’t launched any major updates to any of these devices in ages, and buying anything now feels like a wrong move as everyone feels a major update is in order. 

But when is this sorely needed update coming? According to a new Bloomberg report, it’s not going to happen at the Sept. 7 iPhone event, but it might happen later this year. 

What’s interesting about this report is not the timing, which is vague and has been more or less reported before, but the scope of changes Apple might bring to its laptops and desktop computers.  Read more…

More about Iphone 7, Macbook Air, Macbook Pro, Imac, and Macbook

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Inside UPI: How India is bringing mobile banking to 1.3 billion people


India is embarking on an ambitious project that hopes to bring banking to every smartphone user in the country. 

For decades, the country of more than 1.3 billion people has struggled to bring hundreds of millions of its citizens to a bank. The penetration of bank accounts, and by extension, debit cards and credit cards remain low in the country. But its new audacious payments system could bring banking and financial services to its entire population

India has launched a new payments system called Unified Payment Interface, or UPI, which is designed to make person-to-person and e-commerce transactions swifter and easier. Doing transactions, the government says, will be as easier and as faster as sending a text message. Read more…

More about Economy, Payments, India, and Tech

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Tesla drivers who abuse Autopilot could lose Autosteer function


Tesla might soon be planning to limit Autopilot, but just for those drivers who abuse it.

Following several crashes and one fatality, Autopilot updates in Tesla’s version 8.0 software may include programming that limits functions for Tesla drivers who disregard safety prompts.

Tesla is planning to disable Autopilot’s Autosteer function for drivers who habitually ignore the car’s commands to retake the steering wheel, according to Electrek.

If a Tesla driver habitually ignores reminders to “Hold Steering Wheel,” Autopilot will disengage. What’s more, it will not allow the driver to reengage the system until the car has come to a complete stop and put into Park. Read more…

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Microsoft's Surface ad uses creepy werecat singer to bash Apple


If biting snark doesn’t work, maybe creepy folksiness will. That’s the tact taken in Microsoft’s latest commercial extolling the virtues of the Surface Pro 4 while slamming Apple’s 13-inch MacBook Air.

The entire spot is presided over by a straw hat-wearing singer, who breaks down the Surface’s superiority with elaborate Jonathan Coulton-style lyrics. We totally get the parts highlighting the Surface’s touchscreen, stylus option and detachable keyboard, but the cat transformation part was less than cute, and maybe a little scary.

Nevertheless, Microsoft’s increasing confidence in pitting its mobile devices against Apple’s in recent months is yet another sign that the platform wars are alive and well.  Read more…

More about Marketing, Commercials, Ads, Apple, and Macbook Air

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