Tech companies, stop marketing my period to me in millennial pink

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My period is a dark, viscous, murderous red. Yet tech companies keep selling me products to control it, all cast in that mellow-cool shade of my generation: millennial pink.

I’m frequently served ads for period tracker apps and other forms of reproductive health monitoring and pregnancy management on social media. And I’ve noticed among the subtly cute icons, the minimalist san-serif fonts, and clean lines, a beige-pink palette that looks nothing like what comes out of me once a month.

Tech companies: Please stop marketing my vagina to me in a color that reeks of stale marketing meetings, approachability, and tranquility. I’m not afraid of my period, and your app can’t tame it. Read more…

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