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If you’ve ever browsed the web on your mobile phone (duh!), you’ve likely encountered Google’s Accelerated Mobile Pages (AMP). Launched in Feb. 2016, they’re optimized webpages from a variety of publishers that are stored on Google’s servers.
From the user’s perspective, the most important aspect of AMPs is that they’re fast. Google says an AMP typically loads from Google Search in less than one second.
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