How apps like Peach go viral

Peach

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Something weird happened on Jan. 8. Late in the afternoon that Friday, I pulled up Twitter to find nearly my entire feed tweeting about Peaches.

Or, at least, that’s what I initially thought. The buzz wasn’t about the summertime fruit, but rather a new app called Peach

I quickly downloaded and signed up for the app, secured @Perkins as my username and began connecting with friends, mostly in the tech industry, via the platform

The app itself offered a compelling mix of the intimacy of pre-Generation X Facebook and the shouty absurdity of Twitter. Throw in some Slack-esque command-line interactions, which Peach calls Magic Words, and you’ve got a fairly fun app. Read more…

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